Episode 7 · E-commerce · 25:51 ·
Schema Markup for Wix Stores That Wins Rich Results
Wix Stores generates Product schema automatically, but the auto-generated version misses several properties that unlock the best rich results.
Transcript
Wix Stores generates Product schema for you out of the box. That's great. But if you stop there you're leaving rich results on the table.
Today's episode covers the seven properties beyond the basics that consistently improve rich result eligibility: GTIN, MPN, brand, shippingDetails, hasMerchantReturnPolicy, audience and offers.priceValidUntil.
We'll walk through where to add each of these inside the Wix dashboard or via a Velo enhancement, and the Merchant Center benefit you'll see in two weeks.
Topics
- Wix Stores
- Product schema
- rich results
- GTIN