This final lesson consolidates everything from Module 50 into a comprehensive audit checklist for your SaaS or digital services website on Wix. Use this checklist quarterly to evaluate your SEO performance, identify gaps and prioritise improvements. Each section is scored so you can track your progress over time and focus your efforts where they will have the greatest impact on organic traffic and conversions.
Technical SEO Audit (20 Points)
- (2 pts) All important pages are indexed in Google Search Console with no unexpected exclusions
- (2 pts) XML sitemap at /sitemap.xml includes all product pages, comparison pages, blog posts and knowledge base articles
- (2 pts) Core Web Vitals pass "Good" threshold for LCP, FID/INP and CLS on mobile and desktop
- (2 pts) All pages load in under 3 seconds on a 4G mobile connection
- (2 pts) No duplicate content issues: canonical tags are correctly set on all pages
- (2 pts) HTTPS is enforced site-wide with no mixed content warnings
- (2 pts) Mobile responsiveness: all pages display correctly on mobile devices without horizontal scrolling or overlapping elements
- (2 pts) Structured data is implemented correctly with no errors in Google Search Console Enhancements
- (2 pts) Internal linking is logical: every important page is reachable within 3 clicks from the homepage
- (2 pts) Robots.txt does not block any important pages and noindex tags are only applied to pages that should not rank
SaaS Landing Page Audit (20 Points)
- (2 pts) Homepage has a clear H1 containing your primary product category keyword
- (2 pts) Above-the-fold section communicates the core value proposition with a visible CTA
- (2 pts) Feature sections use H2 headings with secondary keywords and include product screenshots
- (2 pts) Social proof is present: customer logos, testimonials, review badges or customer count
- (2 pts) Landing pages include 500+ words of SEO content below the fold in collapsible sections or content blocks
- (2 pts) Each landing page has unique title tags, meta descriptions and H1s targeting specific keywords
- (2 pts) CTA buttons use action-oriented copy and link directly to signup or demo request forms
- (2 pts) Pages include FAQ sections with FAQPage schema markup
- (2 pts) Product screenshots have descriptive alt text containing relevant keywords
- (2 pts) Landing pages link to at least 3 related pages (features, comparisons, blog posts)
Comparison and Alternative Pages Audit (15 Points)
- (3 pts) Dedicated comparison pages exist for at least your top 5 competitors
- (3 pts) Each comparison page includes a detailed feature comparison table with real HTML text
- (3 pts) Comparison pages are fair and balanced, acknowledging competitor strengths while highlighting your advantages
- (3 pts) "Alternatives" pages exist for at least your top 3 competitors, listing multiple alternatives including your product
- (3 pts) A comparison hub page at /comparisons or /alternatives links to all individual comparison pages
Structured Data Audit (10 Points)
- (2 pts) SoftwareApplication or WebApplication schema is implemented on the main product page with accurate pricing and ratings
- (2 pts) Organization schema is present on the homepage with company name, logo and contact information
- (2 pts) FAQPage schema is implemented on pages with FAQ sections
- (2 pts) BreadcrumbList schema matches the visible breadcrumb navigation across the site
- (2 pts) All schema validates without errors in Google Rich Results Test
Content Marketing Audit (15 Points)
- (3 pts) Blog publishes at least 4 product-led posts per month targeting specific keywords
- (3 pts) Content is organised into topic clusters with pillar pages and supporting articles
- (3 pts) Blog posts include product screenshots, step-by-step instructions and clear CTAs
- (3 pts) Content targets all funnel stages: problem-aware, solution-aware and product-aware keywords
- (3 pts) Each blog post links to at least 2 internal pages and includes relevant external links to authoritative sources
Free Tools and Lead Generation Audit (10 Points)
- (2 pts) At least one free tool is published on the site targeting a high-volume keyword
- (2 pts) Free tool page has supporting SEO content (500+ words) explaining the tool and its methodology
- (2 pts) Free tool captures leads through gated advanced results without blocking basic functionality
- (2 pts) Free tool page has been submitted to tool directories and is earning backlinks
- (2 pts) Free tool usage and lead conversion are tracked in Google Analytics 4
Knowledge Base and Documentation Audit (10 Points)
- (2 pts) Knowledge base exists at /help or /docs with a clear category structure
- (2 pts) Articles cover every major product feature with step-by-step instructions
- (2 pts) Documentation articles have SEO-optimised titles matching common search queries
- (2 pts) Articles include a "Last updated" date and are refreshed when features change
- (2 pts) Knowledge base articles interlink with each other and with relevant product pages
Pricing Page Audit (10 Points)
- (2 pts) Pricing page is at /pricing with an optimised title tag including "[Product] Pricing"
- (2 pts) Actual prices are displayed as text (not only in images) so Google can index them
- (2 pts) Feature comparison table shows what is included in each tier
- (2 pts) FAQ section addresses common pricing objections with FAQPage schema
- (2 pts) Offer schema is implemented for each pricing tier with accurate prices
Link Building and Authority Audit (15 Points)
- (3 pts) Domain is gaining new referring domains month over month (check Ahrefs or Moz)
- (3 pts) Integration partner pages exist and partners link back to your integration pages
- (3 pts) At least one data-driven content asset has been published for link acquisition in the past 6 months
- (3 pts) Digital PR efforts are active: journalist queries answered, guest posts published or press coverage earned
- (3 pts) Free tools are generating organic backlinks from tool directories, bloggers and resource pages
How to Use Your Audit Score
Score each item honestly. A perfect score is 125 points. Use the following ranges to assess your overall SaaS SEO maturity and plan your next steps.
- 100-125 points: Advanced. Focus on optimising conversion rates, expanding content clusters and scaling link building
- 75-99 points: Intermediate. You have a solid foundation. Prioritise the lowest-scoring sections for the greatest impact
- 50-74 points: Developing. Focus on completing your core page architecture (landing pages, comparison pages, pricing) before scaling content
- Below 50 points: Foundational. Start with technical SEO fixes and core landing page creation. Follow the lessons in this module sequentially
Quarterly Review
Schedule a quarterly SEO audit using this checklist. Track your score over time in a spreadsheet alongside your key metrics: organic traffic, keyword rankings, organic signups and referring domains. The correlation between audit score improvements and traffic growth will help you justify continued SEO investment to stakeholders.
Priority Action Plan Template
Creating your post-audit action plan
- 1Complete the full audit and record your score for each section
- 2Identify the three lowest-scoring sections as your priority areas
- 3For each priority area, list the specific items that scored zero points
- 4Estimate the effort required for each item: quick win (under 2 hours), medium effort (2-8 hours) or major project (8+ hours)
- 5Schedule quick wins for completion within the next 2 weeks
- 6Plan medium effort items for the current month
- 7Create project briefs for major projects and schedule them across the next quarter
- 8Re-audit in 90 days and compare your new score against the baseline
Audit Honestly
The only person you hurt by inflating your audit scores is yourself. Mark items as zero if they are not fully implemented, even if you have plans to complete them. An honest audit reveals true priorities. An optimistic audit masks problems and delays the actions that would improve your organic performance.
SEO Audit Tools
Google Search Console
Core data on indexing, performance and structured data health
Ahrefs Site Audit
Comprehensive technical SEO audit with issue prioritisation
Screaming Frog
Crawl your Wix site to find technical issues, broken links and missing metadata
Google Rich Results Test
Validate structured data on any page
PageSpeed Insights
Test Core Web Vitals and get page speed recommendations
Translate