Complete SaaS and digital services SEO audit checklist

This final lesson consolidates everything from Module 50 into a comprehensive audit checklist for your SaaS or digital services website on Wix. Use this checklist quarterly to evaluate your SEO performance, identify gaps and prioritise improvements. Each section is scored so you can track your progress over time and focus your efforts where they will have the greatest impact on organic traffic and conversions.

Technical SEO Audit (20 Points)

• (2 pts) All important pages are indexed in Google Search Console with no unexpected exclusions
• (2 pts) XML sitemap at /sitemap.xml includes all product pages, comparison pages, blog posts and knowledge base articles
• (2 pts) Core Web Vitals pass "Good" threshold for LCP, FID/INP and CLS on mobile and desktop
• (2 pts) All pages load in under 3 seconds on a 4G mobile connection
• (2 pts) No duplicate content issues: canonical tags are correctly set on all pages
• (2 pts) HTTPS is enforced site-wide with no mixed content warnings
• (2 pts) Mobile responsiveness: all pages display correctly on mobile devices without horizontal scrolling or overlapping elements
• (2 pts) Structured data is implemented correctly with no errors in Google Search Console Enhancements
• (2 pts) Internal linking is logical: every important page is reachable within 3 clicks from the homepage
• (2 pts) Robots.txt does not block any important pages and noindex tags are only applied to pages that should not rank

SaaS Landing Page Audit (20 Points)

• (2 pts) Homepage has a clear H1 containing your primary product category keyword
• (2 pts) Above-the-fold section communicates the core value proposition with a visible CTA
• (2 pts) Feature sections use H2 headings with secondary keywords and include product screenshots
• (2 pts) Social proof is present: customer logos, testimonials, review badges or customer count
• (2 pts) Landing pages include 500+ words of SEO content below the fold in collapsible sections or content blocks
• (2 pts) Each landing page has unique title tags, meta descriptions and H1s targeting specific keywords
• (2 pts) CTA buttons use action-oriented copy and link directly to signup or demo request forms
• (2 pts) Pages include FAQ sections with FAQPage schema markup
• (2 pts) Product screenshots have descriptive alt text containing relevant keywords
• (2 pts) Landing pages link to at least 3 related pages (features, comparisons, blog posts)

Comparison and Alternative Pages Audit (15 Points)

• (3 pts) Dedicated comparison pages exist for at least your top 5 competitors
• (3 pts) Each comparison page includes a detailed feature comparison table with real HTML text
• (3 pts) Comparison pages are fair and balanced, acknowledging competitor strengths while highlighting your advantages
• (3 pts) "Alternatives" pages exist for at least your top 3 competitors, listing multiple alternatives including your product
• (3 pts) A comparison hub page at /comparisons or /alternatives links to all individual comparison pages

Structured Data Audit (10 Points)

• (2 pts) SoftwareApplication or WebApplication schema is implemented on the main product page with accurate pricing and ratings
• (2 pts) Organization schema is present on the homepage with company name, logo and contact information
• (2 pts) FAQPage schema is implemented on pages with FAQ sections
• (2 pts) BreadcrumbList schema matches the visible breadcrumb navigation across the site
• (2 pts) All schema validates without errors in Google Rich Results Test

Content Marketing Audit (15 Points)

• (3 pts) Blog publishes at least 4 product-led posts per month targeting specific keywords
• (3 pts) Content is organised into topic clusters with pillar pages and supporting articles
• (3 pts) Blog posts include product screenshots, step-by-step instructions and clear CTAs
• (3 pts) Content targets all funnel stages: problem-aware, solution-aware and product-aware keywords
• (3 pts) Each blog post links to at least 2 internal pages and includes relevant external links to authoritative sources

Free Tools and Lead Generation Audit (10 Points)

• (2 pts) At least one free tool is published on the site targeting a high-volume keyword
• (2 pts) Free tool page has supporting SEO content (500+ words) explaining the tool and its methodology
• (2 pts) Free tool captures leads through gated advanced results without blocking basic functionality
• (2 pts) Free tool page has been submitted to tool directories and is earning backlinks
• (2 pts) Free tool usage and lead conversion are tracked in Google Analytics 4

Knowledge Base and Documentation Audit (10 Points)

• (2 pts) Knowledge base exists at /help or /docs with a clear category structure
• (2 pts) Articles cover every major product feature with step-by-step instructions
• (2 pts) Documentation articles have SEO-optimised titles matching common search queries
• (2 pts) Articles include a "Last updated" date and are refreshed when features change
• (2 pts) Knowledge base articles interlink with each other and with relevant product pages

Pricing Page Audit (10 Points)

• (2 pts) Pricing page is at /pricing with an optimised title tag including "[Product] Pricing"
• (2 pts) Actual prices are displayed as text (not only in images) so Google can index them
• (2 pts) Feature comparison table shows what is included in each tier
• (2 pts) FAQ section addresses common pricing objections with FAQPage schema
• (2 pts) Offer schema is implemented for each pricing tier with accurate prices

Link Building and Authority Audit (15 Points)

• (3 pts) Domain is gaining new referring domains month over month (check Ahrefs or Moz)
• (3 pts) Integration partner pages exist and partners link back to your integration pages
• (3 pts) At least one data-driven content asset has been published for link acquisition in the past 6 months
• (3 pts) Digital PR efforts are active: journalist queries answered, guest posts published or press coverage earned
• (3 pts) Free tools are generating organic backlinks from tool directories, bloggers and resource pages

How to Use Your Audit Score

Score each item honestly. A perfect score is 125 points. Use the following ranges to assess your overall SaaS SEO maturity and plan your next steps.

• 100-125 points: Advanced. Focus on optimising conversion rates, expanding content clusters and scaling link building
• 75-99 points: Intermediate. You have a solid foundation. Prioritise the lowest-scoring sections for the greatest impact
• 50-74 points: Developing. Focus on completing your core page architecture (landing pages, comparison pages, pricing) before scaling content
• Below 50 points: Foundational. Start with technical SEO fixes and core landing page creation. Follow the lessons in this module sequentially

Priority Action Plan Template

Creating your post-audit action plan

• Complete the full audit and record your score for each section
• Identify the three lowest-scoring sections as your priority areas
• For each priority area, list the specific items that scored zero points
• Estimate the effort required for each item: quick win (under 2 hours), medium effort (2-8 hours) or major project (8+ hours)
• Schedule quick wins for completion within the next 2 weeks
• Plan medium effort items for the current month
• Create project briefs for major projects and schedule them across the next quarter
• Re-audit in 90 days and compare your new score against the baseline

How to Run a Complete SaaS SEO Audit on Your Wix Site

Follow these steps to conduct a thorough SaaS SEO audit using this checklist, turning the scoring exercise into a concrete quarterly improvement plan that drives measurable organic growth.

Running the full 125-point SaaS SEO audit on your Wix site

• Step 1: Open Google Search Console at search.google.com/search-console and review the Coverage, Performance and Enhancements reports. Note any indexing errors, structured data warnings and top-performing pages
• Step 2: Crawl your Wix site with Screaming Frog or Ahrefs Site Audit. Export the list of all pages and check for missing title tags, duplicate H1s, thin content (under 300 words) and broken internal links
• Step 3: Run your homepage and key landing pages through PageSpeed Insights. Record Core Web Vitals scores for LCP, INP and CLS on mobile. Flag any page failing the "Good" threshold as a priority fix
• Step 4: Audit your SaaS landing page architecture: open each feature page, pricing page and comparison page. Score each section of the checklist above honestly, recording zero for anything not fully implemented
• Step 5: Check your comparison and alternatives pages. Open Wix Dashboard > Pages & Navigation and verify dedicated comparison pages exist for your top 5 competitors. Test that feature comparison tables are HTML text, not images
• Step 6: Validate structured data on your five most important pages using Google Rich Results Test. Confirm SoftwareApplication schema, FAQPage schema and BreadcrumbList schema are error-free
• Step 7: Open your Wix Blog and review the last 12 months of posts. Classify each post as problem-aware, solution-aware or product-aware. Identify gaps in funnel-stage coverage and add them to the content plan
• Step 8: Check your free tool pages and knowledge base articles in Search Console Performance. Sort by impressions and identify high-impression, low-CTR pages where title tag and meta description improvements would drive clicks
• Step 9: Open Ahrefs or Moz and check your referring domain count compared to 90 days ago. Identify the 5 new domains with the highest authority. Note which content or outreach activity earned each link
• Step 10: Enter your final score on all 125 checklist points into a tracking spreadsheet. Compare against your previous quarter baseline. Identify the three lowest-scoring sections, create specific action items for each, and schedule them in your project management tool before closing the audit