Complete multi-language SEO audit checklist for Wix

This final lesson provides the comprehensive audit checklist for multi-language and RTL SEO on Wix. Use this as your reference document every quarter to systematically verify that your multi-language site is performing at its best. Each section includes scoring criteria so you can track improvement over time and identify which areas need the most attention.

Section 1: Language Configuration Audit (20 Points)

• Primary language is correctly set and matches the original site language (2 points)
• All target languages are added and configured in Wix Multilingual (2 points)
• RTL languages have dir="rtl" correctly applied on all pages (2 points)
• HTML lang attribute matches the correct ISO 639-1 code on every page (2 points)
• Language switcher is visible, functional, and links to equivalent pages in each language (2 points)
• Language names are displayed in their native script in the switcher (2 points)
• Browser language detection redirects work correctly without causing redirect loops (2 points)
• x-default hreflang is set to the appropriate fallback page (2 points)
• All secondary languages use the correct subdirectory structure (2 points)
• Language settings in Google Search Console match your Wix configuration (2 points)

Section 2: Hreflang Implementation Audit (20 Points)

• Every translated page has hreflang tags for all available language versions (3 points)
• Every page includes a self-referencing hreflang tag (2 points)
• Hreflang language and region codes use correct ISO standards (2 points)
• Bidirectional hreflang: every page referenced in hreflang tags references back (3 points)
• x-default is present on every page and points to the correct fallback (2 points)
• No hreflang tags point to 404 pages, redirects, or noindexed pages (2 points)
• Hreflang tags are consistent in the HTML head, no conflicts with sitemap hreflang (2 points)
• Canonical tags on each language version point to that same language version URL (2 points)
• Google Search Console shows zero hreflang errors in International Targeting (2 points)

Section 3: Content Quality Audit Per Language (20 Points)

• All translated content reads naturally to native speakers, not like machine translation (3 points)
• Title tags are uniquely written for each language using localised keywords (2 points)
• Meta descriptions are culturally adapted with localised calls to action (2 points)
• H1 and H2 headings use localised keywords, not literal translations (2 points)
• Body content addresses the specific needs and cultural context of each language audience (3 points)
• Image alt text is translated into the target language (2 points)
• No untranslated content fragments remain on translated pages (2 points)
• Content formatting and layout work correctly in RTL for Arabic, Hebrew, and Farsi (2 points)
• Dates, numbers, currencies, and measurements use the format expected in each market (2 points)

Section 4: Technical SEO Audit Per Language (20 Points)

• All translated pages are indexed in Google, verified via URL Inspection (3 points)
• XML sitemap includes all language versions with correct hreflang annotations (2 points)
• No language versions are accidentally blocked by robots.txt (2 points)
• Internal links on each language version point to same-language pages (2 points)
• No mixed-language internal linking within body content (2 points)
• Page speed scores are acceptable for each language version, including RTL (2 points)
• Core Web Vitals pass for each language version (2 points)
• Structured data is translated and validates correctly for each language version (2 points)
• Mobile usability is confirmed for each language version, especially RTL layouts (2 points)
• No crawl errors specific to language subdirectories in Google Search Console (1 point)

Section 5: International Link Profile Audit (10 Points)

• Backlinks exist from websites in each target language (2 points)
• Anchor text distribution includes terms in each target language (2 points)
• Business is listed in directories relevant to each target market (2 points)
• No spammy or unnatural link patterns in any language market (2 points)
• Link building activity is ongoing for each language market, not just the primary language (2 points)

Section 6: eCommerce Multi-Language Audit (10 Points, If Applicable)

• Product names use localised keywords for each language version (2 points)
• Product descriptions are culturally adapted, not literally translated (2 points)
• Prices display in the correct currency for each language version (2 points)
• Product schema markup reflects the correct language, currency, and availability per market (2 points)
• Checkout process is fully translated with no language-switching during purchase (2 points)

Scoring Your Multi-Language SEO Audit

Total your score across all applicable sections. For non-eCommerce sites, score out of 90 points. For eCommerce sites, score out of 100 points. Use the following benchmarks to evaluate your multi-language SEO health and set priorities for improvement.

• 90 to 100 points: excellent multi-language SEO, focus on content expansion and link building in weaker language markets
• 70 to 89 points: good foundation with room for improvement, prioritise the lowest-scoring sections
• 50 to 69 points: significant gaps that are likely costing rankings, address technical and content issues immediately
• Below 50 points: fundamental multi-language SEO problems exist, start with Section 1 and Section 2 before moving to content

Quarterly Audit Workflow

Running your multi-language SEO audit every quarter

• Download or copy this checklist into a spreadsheet with a column for each audit date
• Run Screaming Frog on your full site to gather technical data across all language versions
• Check Google Search Console for hreflang errors, indexing issues, and crawl problems per language
• Spot-check five random pages per language to verify content quality and translation accuracy
• Review Core Web Vitals and page speed for each language version
• Audit your backlink profile filtered by language using Ahrefs or Majestic
• Score each section and record results in your spreadsheet
• Identify the three lowest-scoring areas and create action items to address them before the next quarter
• Compare scores against the previous quarter to track improvement
• Share the audit results with your team or translation partners to align on priorities