LinkedIn Company Page: setup and B2B SEO strategy

LinkedIn is the world's largest professional network with over 1 billion members across 200 countries. For B2B businesses, LinkedIn is arguably the most valuable social platform for SEO: company pages rank highly in Google for branded searches (LinkedIn has a domain authority of 99), LinkedIn articles are indexed and rank for long-tail keywords, and LinkedIn profiles provide strong authority signals for E-E-A-T evaluation. This lesson covers the complete setup of your LinkedIn Company Page, content strategy and the SEO techniques that drive professional traffic to your Wix site.

LinkedIn SEO Impact: The Data

Infographic: LinkedIn Statistics for Business SEO (2026)

Complete How-To: Creating and Optimising Your LinkedIn Company Page

Part 1: Page Creation

• Navigate to linkedin.com/company/setup/new and sign in with your personal LinkedIn account. You must have a personal LinkedIn profile with a verified email to create a company page.
• Select your page type: (1) Small Business (under 200 employees) - most common choice, (2) Medium to Large Business, (3) Showcase Page (a sub-page of an existing company page for specific brands/initiatives), (4) Educational Institution.
• Enter your company name exactly as it appears on your Wix site and all other platforms. LinkedIn will check for existing pages to prevent duplicates.
• Set your LinkedIn Public URL (vanity URL). This creates the URL linkedin.com/company/yourbusiness. Use your business name with hyphens if needed. This URL is permanent, so choose carefully.
• Add your Wix website URL. Use the full URL with https://.
• Select your industry from the dropdown list. Choose the most specific industry available.
• Set your company size (number of employees).
• Select your company type: Public Company, Self-Employed, Government Agency, Non-Profit, Sole Proprietorship, Privately Held, or Partnership.
• Add your founding year. Google uses establishment date as a trust signal.

Part 2: Visual Identity and Branding

• Upload your logo at 300x300px (recommended 400x400px). This appears on your company page, in search results, next to employee profiles, and in post previews. Use a clean, high-resolution version of your logo.
• Upload your cover image at 1128x191px. This banner is the most prominent visual on your page. Use a professional image showing your team, workspace, or a branded graphic. Include your tagline or value proposition as text overlay.
• Ensure your logo looks correct at small sizes. LinkedIn shows your logo as a tiny icon (48x48px) in feeds, search results and employee profiles. Test that your logo is recognisable at this small size.

Part 3: SEO-Critical Profile Fields

• Write your company tagline (120 characters maximum). This appears directly below your company name on your page and in search results. Include your primary keyword and value proposition. Example: "Award-winning Wix SEO agency helping small businesses rank #1 on Google since 2012".
• Write your About section (2,000 characters maximum). This is the most important SEO field on your LinkedIn page. Google indexes this section and uses it for search result snippets. Structure it like a landing page: opening hook with your primary keyword, description of your services, your unique credentials, your results/achievements, your service areas, and a clear call-to-action with your Wix site URL. Use paragraphs for readability.
• Add your Specialities (up to 20 keywords). These are comma-separated tags that describe what your company does. They appear on your page and are used by LinkedIn's search algorithm. Use your target keywords: "Wix SEO, Search Engine Optimisation, Local SEO, Technical SEO, Wix Website Design, SEO Audit, Link Building, Content Strategy, Schema Markup, Google Business Profile Optimisation".
• Complete your Location section with your full business address. This must match your GBP, Wix site and all other social profiles exactly. You can add multiple locations if applicable.
• Add a custom CTA button. Choose from: Visit Website, Contact Us, Learn More, Sign Up, or Register. Link it to the most relevant page on your Wix site. "Visit Website" linking to your homepage or "Contact Us" linking to your contact page are the most common choices.
• Set your phone number. Match the format used on your GBP and Wix site.
• Add your Affiliated Pages if you have sub-brands or related businesses.

Part 4: Building Your Company Page Authority

• Invite your employees to connect their profiles to your company page. When employees list your company as their employer, it creates additional entity connections that strengthen your company's authority on LinkedIn and in Google.
• Ask your first 5-10 connections to follow your company page. Initial follower momentum is important for LinkedIn's algorithm to start distributing your content.
• Publish your first 5 posts before actively promoting the page. Cover: an introduction post, a valuable tip, a client result/case study, an industry insight, and a link to your best Wix blog post.
• Add your LinkedIn Company Page URL to your Wix site's footer, contact page, and schema markup (sameAs property).
• Add a "Follow us on LinkedIn" button or widget to your Wix site.

Infographic: LinkedIn Content Types Ranked by SEO and Lead Generation Value

Complete How-To: Publishing LinkedIn Articles for SEO

Follow this process to create LinkedIn articles that rank in Google

• Identify a long-tail keyword that your Wix blog post targets. Open Google and search for that keyword. If no LinkedIn articles appear on page 1, this is an opportunity to capture that ranking with a LinkedIn article.
• Write a LinkedIn article of 1,500-3,000 words that covers the topic comprehensively. The article should provide genuine value while positioning you as the expert.
• Include your target keyword in: the article title, the first paragraph, 2-3 H2 subheadings, the body text (natural density), and the article tags.
• Add 3-5 images to the article. LinkedIn articles with images get 94% more views. Include your Wix site screenshots, infographics, or relevant stock images.
• Include a prominent link to the corresponding full guide or service page on your Wix site. Place this link both in the body of the article (naturally within the content) and as a clear CTA at the end.
• Add 3 relevant tags to the article. These help LinkedIn categorise and distribute the content to interested readers.
• Publish the article and immediately share it as a company page post with a compelling introduction that encourages clicks.
• Cross-promote: share the LinkedIn article on X, Facebook, and in relevant LinkedIn Groups.
• Monitor the article's performance in Google Search Console. LinkedIn articles often start ranking within 1-2 weeks due to LinkedIn's high domain authority.